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Transcript

Not All Consultants Are Worth It (Here’s How to Tell)

Are consultants worth it? Sometimes. But not all of them earn their fee.

For many founders, bringing in a consultant feels like buying a shortcut. Swipe the card, get the answers, move faster. Yet too many teams end up with a pretty slide deck and no change on the scoreboard. In this episode, Toni and Raul unpack why some consultants unlock real leverage while others burn cash, and they share a simple framework to sort the difference.

We dig into:

  • The “hammer people” problem—consultants who sell the same playbook to every client.

  • How to spot real consulting skill (fast analysis, clear communication, execution support).

  • Why good advisors should push back and say “no” when the founder is off-track.

  • Pricing signals that matter: transparency, attention, and skin in the game.

  • The execution gap—why advice alone is worthless without enablement and follow-through.

  • How lean, AI-driven startups will rely on specialist consultants more, not less, in the next few years.

Main takeaways:

  • Consulting is a distinct craft, not just recycled operator experience. Look for people who diagnose first, tailor second, and execute with you.

  • Beware the single-solution expert. Complex problems rarely have one universal fix.

  • Pushback is healthy. A good consultant challenges assumptions, redirects focus, and clarifies real leverage points.

  • Price reflects priority. If you pay bargain rates, expect to be the sixth project on their list. Invest when the leverage is clear, negotiate variable components where you can.


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