What if you could drive millions in revenue—without cold outreach, ad spend, or a traditional sales pitch?
In this episode, we sit down with Cliff Simon, founding CRO of Carabiner Group, to unpack how he’s built a multi-million dollar pipeline through in-person connection, community engagement, and long-game thinking. No aggressive selling. No flashy hacks. Just consistent presence and a deep understanding of trust-based go-to-market.
Cliff isn’t just talking about showing up—he’s built an entire motion around it. From community dinners and RevOps roundtables to casual conversations at conferences, he’s turned real human interaction into a repeatable and scalable revenue engine.
We dive into:
How 80–90% of Carabiner’s early revenue came through community and word of mouth
Why the best deals often close months after the first handshake
What founders get wrong about events and why most event strategies fail
The difference between short-term pipeline thinking and long-term influence
Tactical advice for running workshops, dinners, and meetups that actually convert
Main takeaways:
Trust is the strongest sales channel you can’t buy
Showing up beats shouting—especially in a noisy market
Community isn’t just a nice-to-have, it’s a revenue engine
You don’t need a pitch if people remember you when it matters
The best GTM playbooks are built on consistency, not campaigns
🎧 Listen here:
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