AI won’t fix your sales model if the foundation is broken. In this episode, Jacco van der Kooij explains why the old go-to-market playbook is collapsing—and what the new, AI-powered future actually looks like.
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00:00 - Introduction
02:32 - AI and the old playbook
10:34 - The role of customers in growth
25:56 - Human-Led Growth powered by AI
33:57 - AI integration in sales
37:51 - AI in business operations
46:09 - Wrapping up
48:37 - On the next episode
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