What if you could scale to $10M ARR per founder—with zero employees?
In this episode, we sit down with Amos Bar-Joseph, co-founder and CEO of Swan, who’s pioneering a bold new way to build companies: no employees, all AI agents. Alongside his two co-founders, Amos is aiming to scale Swan to $30M ARR with just the three of them—no traditional team, no bloated headcount. Just orchestration, not operation.
This isn’t about replacing humans with AI. It’s about rethinking how companies scale—using AI to unlock 100x leverage from every individual, not abstract away the human touch.
We dive deep into:
Why the "AI SDR" craze misses the point—and what a real AI-native GTM strategy looks like
How Swan identifies and removes bottlenecks by scaling with intelligence, not headcount
The importance of setting hard constraints to force innovation and unlock new ways of working
Why go-to-market is a product—and how every company should build its own custom GTM engine
The shift from "there's an app for this" to "there's an app for me"—and what that means for the future of SaaS
Whether you're a founder, a CRO, or part of a lean GTM team, this episode will help you reimagine what’s possible in the age of AI.
Main takeaways:
Don’t just replace jobs with AI—redesign your operating system around it
AI shouldn’t abstract away relationships—it should amplify your strengths
Real scale happens when you focus on leverage, not labor
Every GTM team needs to think like a product team
Start with your bottlenecks, not the tools—process before platform
Amos also shares what Swan actually is (spoiler: it's not just another AI SDR tool) and why this new generation of AI-native companies requires a completely different playbook.
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