I couldn't agree more Tony! I do believe people are trying to make themselves feel better. Still, I am watching executives using ChatGPT to question why the marketers are taking so long to produce messaging & content. CROs are shopping AI assistants while marketers continue to complain that sales is not acting on leads properly. CSOs are trying to figure out how their customers will use Gen AI to learn about their products vs. long-form support content and education videos. We barely remember the mail-order version of Netflix anymore, and by 2027 we won't remember how we lived before generative AI.
Yes, I also think this experimentation phase is how this will start. I was clueless using ChatGPT the first time - now its aprt of my workflow. This adoption will take time.
But what is crazy, Doubling every 6 months... after 10 years you are looking at a 1.000.000x improvement. That's just incomprehensible for us.
I can see a silver lining: many people from various positions and industries will become solopreneurs or start small companies <10/15 (as they will be laid off or made redundant by AI) and, therefore, there will be space for a lot more full-time or part-time/fractional (working with 2–3 companies) GTM operators/engineers. So your safety net (apart from SP500 investment;) is to grow yourself towards 360 full-stack GTM specialists with high AI tool operator capabilities.
time will tell, I am betting on this, hence I push every SDR I work with to grow in various areas, but I also am aware we never know how things will play out, too many unknowns and the pace of change is quite overwhelming sometimes
- companies need help setting up AI copilots and workflows. You can't do that unless you know what "good" is. Example: You can have AI write kick-ass copy today, provided you know what good looks like and you prompt it the right way.
- if you are a fractional X or an agency helping companies with the above: wouldn't it make sense that you can now take on 10-20x more work... exactly bc of AI?
I couldn't agree more Tony! I do believe people are trying to make themselves feel better. Still, I am watching executives using ChatGPT to question why the marketers are taking so long to produce messaging & content. CROs are shopping AI assistants while marketers continue to complain that sales is not acting on leads properly. CSOs are trying to figure out how their customers will use Gen AI to learn about their products vs. long-form support content and education videos. We barely remember the mail-order version of Netflix anymore, and by 2027 we won't remember how we lived before generative AI.
Yes, I also think this experimentation phase is how this will start. I was clueless using ChatGPT the first time - now its aprt of my workflow. This adoption will take time.
But what is crazy, Doubling every 6 months... after 10 years you are looking at a 1.000.000x improvement. That's just incomprehensible for us.
I can see a silver lining: many people from various positions and industries will become solopreneurs or start small companies <10/15 (as they will be laid off or made redundant by AI) and, therefore, there will be space for a lot more full-time or part-time/fractional (working with 2–3 companies) GTM operators/engineers. So your safety net (apart from SP500 investment;) is to grow yourself towards 360 full-stack GTM specialists with high AI tool operator capabilities.
I think we will see a ton more specialisation. I think you are right.
People will need to figure out their niche. And then this specialised knowledge needs to be spread across more companies. Makes sense.
time will tell, I am betting on this, hence I push every SDR I work with to grow in various areas, but I also am aware we never know how things will play out, too many unknowns and the pace of change is quite overwhelming sometimes
2 thoughts on this:
- companies need help setting up AI copilots and workflows. You can't do that unless you know what "good" is. Example: You can have AI write kick-ass copy today, provided you know what good looks like and you prompt it the right way.
- if you are a fractional X or an agency helping companies with the above: wouldn't it make sense that you can now take on 10-20x more work... exactly bc of AI?