This founder shares his churn problem
And how he's fighting 10-15% churn
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Meet Adam Robinson: He’s co-founder & CEO at retention.com and rb2b.com. He’s grown a strong presence on LinkedIn by being incredibly transparent, and used it to grow his bootstrapped businesses.
With Adam, we discuss how he grew RB2B incredibly fast, how he’s used LinkedIn to drive growth and keep momentum - and most importantly, how he’s thinking about churn.
Here’s some takeaways from the episode:
Shocking works. Shocking breaks through. But not everyone can do it. Adam has used shocking events to create awareness on LinkedIn by simply being incredibly transparent.
Having blazed past $1M ARR in less than 6 months, it’s clear that the $1M PMF definition doesn’t work. According to Adam, he’s not even considering it a SaaS business yet because of the churn (but “I will get it there”).
He’s had open “beef” with Mark Kosoglow on LinkedIn. As soon as they did any kind of coordination, it just didn’t work.
Because he’s been so transparent on LinkedIn, users told him why they churned, and he had to “swallow his own pride” to make the necessary changes.
Having a magic moment matters a lot in the ability to acquire users. For RB2B, it’s showing the linkedin profile of a website visitor, and it’s driving a lot of free signups and virality.
Jump to the most interesting part:
00:00 Introduction
07:02 October 2022, the first LinkedIn post
08:53 Finding his voice 11:15 The first viral post
13:51 No product was decided yet
16:05 The product was not exciting...
17:59 3 weeks after launch
22:58 The Impact of Transparency on Business
23:49 Churn: The thing people won't talk about (when it's bad)
27:23 Churn spiked to 15%
29:49 A few realizations
36:37 The strange issue
45:05 Confrontational Marketing
48:10 Final Thoughts and Farewell
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